Search Engine Optimization
Your website is the foundation of your Internet business and represents your Internet brand. AO Studios specializes in helping you to build your Internet brand in the most affordable and optimal way.
Your website is your storefront, and how you prepare your store for business will have a direct impact on how well your business will do online.
Where do you think the traffic for a website is coming from? Despite what preconceived thoughts you might have, the majority of web traffic is driven by the major commercial search engines: Yahoo!, Bing, Google, and AskJeeves. (As of this writing, AOL’s search engine uses Google for its search results). According to various studies, most people prefer to click on organic search results rather than sponsored results, by a very wide margin.
Studies have shown that most search engine users don’t click past the first three pages of search results; many don’t even click past the first page if they find what they’re looking for. Your own experience using search engines probably confirms this. What does this mean? It doesn’t matter how many search engines spider your site; if it isn’t listed in the first three pages, it might as well be invisible. Indeed, getting on the first page, among the top three results, is even better.
Here is a thought to ponder. If you’re not doing SEO for your website, then who is? Even better than that, it’s a sure bet that your competitors are doing proper SEO for their site! Your competitors are getting all that lovely website traffic that you should be getting for yourself.
Search engine optimization, and search engine marketing in general, can serve a number of different purposes. It can generate sales, both online and offline. It can generate leads. It can convince search engine users to take the actions you desire, such as signing up for your newsletter, downloading white papers from your site, registering for a seminar, and so on. And while it is doing all this, your website’s prominent position on the search engine results pages (SERPs) contributes to branding and name recognition.
When done correctly, search engine optimization can bring people to your site that are actually looking for what you are offering. You know they’re looking for it because they typed in a key word or phrase that is directly related to your content. Most consumers are really tired of being inundated with marketing everywhere they look, but are still receptive to the kind of “just-in-time” marketing represented by a high placement in search engine results.
You may be thinking that a search engine should be able to give you a good place in its results without you having to do anything special to your website. It’s true that search engines are constantly working on their technology to make sure they deliver the most relevant results, but there will always be a limit to how well they can operate. We can help you target the right keywords and make sure users actually see you – and that the ones that see you really are looking for what you have to offer.
The truth is, search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other form of marketing. Given this, investing in SEO can provide an exceptional rate of return.